from my early days in social media honing in Taco Bell’s voice for the millennial consumer, to creating 2-way experiences that engaged PlayStation fans, to overhauling PopSockets’ global brand for a new more eco-conscious gen-z consumer—I’ve made a commitment to create work that authentically connects with an audience to make them feel seen.

everything made at LOOTED is strategically concepted with a specific consumer in mind.

we are committed to challenging the norms of traditional creative marketing and pushing for innovative creative solutions, making work that authentically resonates with audiences across gen-z, millennial, and (coming soon) gen alpha consumers.

creative director
+ founder

Client List

PlayStation
2015-2021

Global brand overhaul + creative direction across all channels

PopSockets
2021-2023

PSVR Launch IRL Activation,
Detroit: Become Human Alexa Skill,
No Man’s Sky Game Launch Campaign,
CRM overhaul templates and strategy, evergreen social content, + more

PlayStation Vue
2015-2019

Evergreen social + paid social

Bioré
2017-2018

eBay
2014-2018

Taco Bell
2014-2015

Product Launch with Madelaine Petsch

Bioré
2017-2018

Product Launch with Madelaine Petsch

eBay Motors Launch Campaign, eBay Collective + Sotheby’s Partnership Launch Campaign

Taco Bell Mobile App Launch Campaign